Norman Pattiz is CEO of Westwood One, and he is the man who ordered a new study on radio advertising. The study that he created has been perfect for all those who wish to help the radio industry grow, and someone who wishes to use the study for the purposes of managing a station. He has built up his radio empire quite a lot, and he has ensured that a number of people will learn about the business he understands so well.
#1: The Study’s Design
The study was designed to look into a number of things that have to do with advertising. The advertising that he is searching for must be tested to ensure that it will e effective, and he has asked a number of people to participate in the study. These people were asked to identify the companies they heard in ads, and they were asked if they could recognize the jingles or slogans of these companies.
#2: Brand Recognition
Brand recognition is an important part of what Norman does, and it is something that will help people get more value from each ad. He knows that someone who is able to recall the name of a company is more-likely to shop with them, and anyone who is passively listening to the radio ads will find that they remember more simply because they are listening every day.
#3: The Radio Management Philosophy
The philosophy that is offered by Norman and his study shows that a station must find as much value in each ad that they sell. Someone who is searching for a much better way to manage their station must watch this study because it tells them all the things they need to know. They may plan their advertising around this study, and they will earn quite a lot more money simply because they invested in the study.
There are quite a few people who will benefit from what they see in the new study that Norman Pattiz has ordered. He has quite a reputation as the leader of Westwood One, and he is using that reputation to show that there is a better way to run a radio station, sell advertising and ensure that everyone sees value in these ads.
Norman Pattiz has built up a strong brand that everyone should look up to, and it spends every day giving the best in talk and sports radio.
Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/http://dashconference.com/speakers/norman-pattiz/