Despite significant challenges as a country, Brazil has undergone a major transformation over the last few decades. Once a dilapidated backwater of Latin America, the country is quickly becoming a first-world entity. This is especially true in its major cities, where world-class developments are supplanting the fatherless and slums of old.
One of the key actors in this transformation of the country from third-world dysfunction to a beacon of high-end luxury living is a man named Jose AuriemoNeto. As the son of Fabio Auriemo, one of Brazil’s pioneering real estate developers, he has taken over the family business, JHSF Participacaoes. Having been founded in 1972, the company is one of Brazil’s oldest continually operating real estate development firms, with hundreds of successful projects in its portfolio and dozens of ongoing real estate developments in construction currently.
The company has its principal markets in Salvador, Manaus and Sao Paulo. But it also has major operations in Rio De Janeiro as well as other major cities throughout the country. The company has largely focused on development of luxury brands. These include some of the country’s most posh shopping centers as well as a large number of luxury condominium developments. In a country known for its sprawling slums, nobody is doing more to overhaul Brazil’s image than JHSF Participacaoes. Having built some of the most sought-after residential properties in the country, JHSF Participacaoes directly taken on some of the most well-known luxury markets in the world, such as New York City and London, competing for the richest and most discerning customers on the planet.
One example of this philosophy of creating world-class luxury developments is the ParqueCidadeJardim development. After Jose AuriemoNeto spotted a large vacant property, adjacent to a major highway running through Sao Paulo, he immediately recognized it as a premier site for the development of a large-scale luxury condominium, office and shopping development. The size and scope of the project had never been done before in Brazilian history.
Today, ParqueCidadeJardim has almost 100 percent occupancy and is Sao Paulo’s premier luxury shopping destination.