For people who are conscious about their health and fitness, working out on a regular basis is an essential part of their daily routine. It is a well-known fact that while exercising or working out, comfortable clothing is required for the body to move freely without any obstruction. It helps with unrestricted blood circulation and also helps the person in getting the mobility and flexibility they need while running or exercising. Athleisure is the name of the apparel category that consists of fitness gear and comfortable workout clothing. One of the companies that have recently become highly popular among the women for providing top-notch athleisure wear at an affordable price is Fabletics. The association of Kate Hudson as the co-owner of Fabletics has made the brand even more popular across the globe.
At present, it has more than a million VIP members who pay membership fees each month to get selected products from Fabletics delivered to their home each month. The subscription-based business model of Fabletics has helped the company to gain the customers’ attention and loyalty as well as added considerably to the company’s revenue. At the time Fabletics was launched, no other athleisure brand was completely dedicated to athleisure wear for women, and some of the top brands that offered athleisure wear for women labeled the price too high. It made it difficult for the women to buy high-quality athleisure wear at low prices. It is the gap that was efficiently filled by the launch of Fabletics in 2013.
Fabletics was an instant hit with the people, and the reason why it continues to dominate the athleisure space is that the company hasn’t got complacent with its products, quality, service, and pricing. One of the reasons why Fabletics is so popular among the consumers is because the company listens to what the customers had to say. The company relies heavily on customers’ feedback and reviews and has a system in place to comb through the internet to find reviews and feedbacks posted online. It helps in understanding which products and marketing moves were popular among the consumers, and what is disliked.
Such data is extremely useful in making business and management related decisions that can help streamline the path ahead for the company. Whether it is the marketing campaign or a sales strategy, Kate Hudson, who is not only the Hollywood celebrity but also the co-owner of Fabletics, makes constructive use of the advanced Big Data strategy to make business-related decisions. It helps in improving the accuracy of the business decisions and helps in avoiding foolish mistakes, which can cost millions to the company.
Fabletics is a brand that is getting really popular across the globe, and the company has been opening stores in the countries that it already has the presence in. Opening physical stores in some of the developed nations has helped Fabletics penetrate the consumer market further. Take the Lifestyle Quiz at the official website of Fabletics to understand the personalized shopping experience offered by the company.