Jay-Z is discovering that there is a lot of money to be made in music streaming. He knows this because he purchased Tidal, and it has become one of the hottest music streaming companies around. This is where Jay-Z is with this company right now, but in the early stages it was something that Jay-Z had a hard time promoting. In the beginning it was a company that was hard to compete with when it came to all of the free music streaming services. He would have to tap into his circle of influence and connect with Desiree Perez.
She is a long-time friend of Jay-Z, and she is also the wife of Jay-Z friend Jaun “OG” Perez. Desiree Perez has a very interesting history when it comes to negotiating contracts. She has been on the negotiating side of the table for years in her business and personal life. Somehow she has managed to make some of the best deals in the industry and inside of her personal life experiences. Jay-Z knows all of this firsthand because he has been friends with her for so long. It only seemed natural for him to put Desiree Perez in a place where she could continue to bring forth her negotiation expertise for a company like Tidal. Jay-Z made a good decision to bring her on, and it appears that people are discovering the Tidal brand primarily because Desiree Perez is influencing customers.
Desiree has proven over time that she knows what she is doing when it comes to negotiating contracts. It is during this time that Jay-Z has been able to explore different avenues for bringing this company to a whole line of consumers that may have overlooked it before. He has the ability to become a true music streaming leader now.