FreedomPop is a mobile virtual network operator (MVNO) that will be launching in the next few months in Spain as originally reported on Venturebeat. FreedomPop has the capability to connect, through free basic mobile service plans, to Facebook’s WhatsApp which means that the service will be free to anyone regardless of how much data you have left.
Though the release is limited to only Spain, it is still a huge step forward for the start-up business founded in Los Angeles, California back in 2011. FreedomPop has tried to make a name for itself by giving away free minutes, text and data to upsell the competition.
FreedomPop does not have a formal partnership with WhatsApp, but is working to organically develop a platform to embrace the model without Facebook having to push WhatsApp. One of the unique sells of FreedomPop is that they also provide you with 200 minutes of talk, 200 text messages, and 200 MB of data trying to obtain as many paying customers as possible.
FreedomPop also allows free roaming in 31 countires and with zero-rated access to popular apps such as WhatsApp it will certainly help increase market share for FreedomPop and disrupt local markets and gain traction with customers in those markets.
The most interesting part of what FreedomPop is trying to accomplish by using WhatsApp is that they are doing this of their own violition, with no partnership with Facebook or WhatsApp.
FreedomPop is making its move to Spain, and they are putting WhatsApp on all their new phones. There are a lot of apps that phone companies put on their phones, but this app is very important. Mobile World Live is reporting the whole story, and they are saying that people can use Whatsapp instead of using their phone data and minutes. FreedomPop is not going to charge for the usage of WhatsApp data, and they are going to make it easy for people to have a talk for a long time without worrying about their FreedomPop plan.
FreedomPop has graduated plans that start at very low rates and rise if people use more. The rates are going to stay low, and people use WhatsApp are going to save their data for their plans. The data can be used for something else, and the people will not pay more for all the data they need. WhatsApp has been a good choice for talking and texting for a while, and now it is partnered with FreedomPop to make life easier. People who really need to save money are going to be able to stick to WhatsApp, and that makes the phone functional for other purposes, too.
Someone who got FreedomPop for free in Spain will find that they can use WhatsApp when they get the phone, and they can get started talking and texting instantly. Spain is the first to get this service, but it looks like FreedomPop can keep doing this to make their service more attractive to people who are looking to save money on their cell phones every month.