Whitney Wolfe’s Success Journey as a Young Bumble Founder and CEO

Bumble is an online dating website that launched in December 2014 by Whitney Wolfe. It mostly focuses on heterosexual relationships; its app encourages women to initiate chats to their male counterparts. Bumble has a 24-hour policy within which users must reply their pings.

It is a great dating app mainly because:

  • It is a social location-based dating application which enables interested users to chat.
  • The app encourages women to initiate a conversation with their preferred male matches.
  • In Gay matches, either party can start the chat.
  • Bumble uses Facebook to put up a user profile with basic information and photos.
  • Bumble encourages users to sort conversations based on personal preferences, send picture messages, and swipe potential matches to the right side of its page.
  • It allows backtracks to undo accidental swipes by shaking phones.

In July 2016, Bumble reported 7 million active users. Within eight months of its launch in 2015, five million people had already started connecting. Women make up 55% of the total users, with 57 % between 18-25 years and the majority in the 25-35 age bracket. Bumble shows that users spend roughly an hour on the app daily.

About Whitney Wolfe

Whitney Wolfe is the founder and CEO of Bumble. Wolfe was named in the 2017’s Forbes 30 under 30 magazines. Bumble is the fourth most trending dating app, according to monthly user stats. It was launched in 2014 and has continued to receive new membership to date. It currently has over 11 million registered users.

Whitney Wolfe was born in Salt Lake City, Utah, to real estate developer Michael and his wife, Kelly. Whitney Wolfe went to Southern Methodist University and studied International Relations. She started a business at 19, selling bamboo tote bags to residents affected by the BP oil spill. She then partnered with Patrick Aufdenkamp to launch the “Help Us Project bags.” The partnership received national press coverage after celebs like Nicole Richie and Rachel Zoe were spotted with the bags.